Digital Marketing Leader

North Miami Beach, FL

Benefits Offered
401K, Dental, Life, Medical, Vision

Employment Type

If you live and breathe digital marketing, we want to talk to you!

We are looking for a Digital Marketing Leader to develop, implement, track and optimize our digital marketing campaigns across all digital channels while generating leads for our growing B2B sales team. Having a strong understanding of current marketing tools, trends, strategies and leading integrated digital marketing campaigns from conception to execution is key.

The Digital Marketing Leader will work with the marketing team, sales team, and freelancers to launch campaigns on time and on budget. You must be creative, passionate, analytical and results driven. Our Digital Marketing Leader is essential to our company's success and plays a crucial role in achieving our business goals and objectives.

Key Responsibilities:
• Develops and implements all digital marketing, including SEO/SEM, marketing database, email, social media, and advertising campaigns (PPC, retargeting, ETC)
• Responsible for creating, implementing and optimizing the lead flow strategy for our sales agents. Lead client and revenue growth through quarterly priorities to achieve business goals.
• Lead client and revenue growth by building out promotional calendar and quarterly priorities to achieve business goals.
• Leads online strategy, website improvements and optimization, increases customer engagement through all digital channels
• Improve the usability, design, content, website traffic and conversion of the company website
• Measure and report performance of all digital marketing campaigns (ROI and KPIs)

• Bachelor’s degree in Marketing or related field required
• 5+ years’ experience in B2B digital marketing
• Experience using CRM, and other relevant software
• Exceptional skills in website management, email marketing, social media, web analytics tools, and respective best practices
• Demonstrable experience with email marketing, lead generation and SEO
• Data Analysis – extract value from data and use to maximize lead generation and sales; strong analytical skills
• A strong communicator and collaborator

Why join our company?
• 31 years of serving the needs of our clients with continued growth
• Recognized industry leader in employee benefits
• A culture where everyone makes a difference
• Our staff has a “get it done” attitude
• Great team environment with open communications
• Comprehensive benefits package
• Strong belief in social corporate responsibility
• Empowering employees to achieve physical & financial well-being
• Competitive employees benefits
• 401K employer match the first 6% in eligible compensation deferred
• We have been recognized for the following achievements in 2018
    • 5th Largest Insurance Agency in South Florida
    • 13th Largest Woman-Owned Business in South Florida
    • 17th Fastest Growing Companies
    • 18th Most Charitable Corporate Giving in South Florida
    • South Florida Business Journal’s Healthiest Employers

To Apply:
Please fill out the information below to submit your resume to the Human Resources Department.

Sapoznik Insurance is an equal opportunity employer committed to embracing a diverse and inclusive work environment. We aim to attract and retain the best talent regardless of their sex, marital/parental status, ethnic origin, nationality, age, background, disability, sexual orientation and gender identity. Successful applicants will be required to complete a criminal record check prior to commencement of employment.

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